Resources to help you get going
Resources
Free resources for small business
UNIQUE PRODUCTS AND SERVICES
- WhatFix – Offers tools to create interactive website tutorials and guides, which can be embedded into websites. The basic version is free, with an enterprise edition available for more advanced features.
- Justworks – Provides a free 1099 filing service for contractors, along with comprehensive HR outsourcing capabilities.
- Harbor Compliance – Offers free resources for legal compliance for businesses and nonprofits, including state-specific information for business setup.
- HARO (Help A Reporter Out) – A free service for obtaining press coverage by connecting with journalists.
- Uservoice – A feedback platform that provides insights from website visitors, free for startups for one year. It helps in understanding user preferences and guiding content creation.
- Zapier – Connects different apps and services, such as PayPal with email services or Gmail with Evernote, to automate workflows. The free tier offers a glimpse into its powerful integration capabilities.
- LaunchRock – A tool for creating landing pages for startups, ideal for product or service pre-launches. It is known for its sleek design and flexibility.
APP AND WEB DEVELOPMENT
- Parse – A comprehensive mobile app platform that handles everything from app core functionality to analytics and push notifications, allowing developers to focus on creating unique and engaging apps.
- GitHub Pages – Offers decent free hosting for static websites.
- Bitbucket – Provides free source code hosting (Git or Mercurial) for up to 5 users and unlimited private repositories.
- Heroku – A platform that provides tools for quick iteration and adoption of the right technologies for your project, enabling the building of modern, maintainable apps.
- New Relic – Offers web and mobile app testing and analytics, making sense of billions of metrics across millions of apps.
- OnCheckin – Provides continuous deployment setup with automated unit testing for one ASP.Net website.
- NinjaMock – A free mockup tool for non-commercial use, suitable for mobile apps, websites, and more.
- Expensify – Simplifies the expense reporting process with smart scanning of receipts, easy mobile tracking of expenses, and one-click reimbursement options.
- PayPal – Offers easy online transactions and recurring payments with no sign-up cost and no direct fee.
- Braintree – Provides payment transactions free of fees on your first $50,000 in transactions.
STORAGE AND COLLABORATION
- Dropbox – Offers free storage for all kinds of files, syncing with folders, shareable files and folders with links, and group editing options for team collaboration.
- Google Drive – Provides 15 GB of free storage for various file types, easy attachment to your Google email account, and numerous installable apps.
- Evernote – An excellent tool for jotting down ideas, collecting notes, sharing notes with others, and keeping all your ideas in one accessible place.
- Solo – A free project management program designed for freelancers.
- Asana – A great free collaborative task manager, useful for bug submissions as well.
- Trello – A simple card + list based project management tool.
- Wrike – The free version supports up to five users, an unlimited number of collaborators, and 2 GB of free storage, allowing for task management, file sharing, and real-time activity monitoring.
- CyberGhost – The best free VPN service on the market, offering reliable connection speeds, excellent network security, and compatibility with most modern operating systems.
- Endpoint Protection from Avast – Provides solid malware blocking, security scanning, and rescue disk functionality, all of which are essential for security.
General Marketing Tools:
- Google Analytics – To track website traffic activity.
- Keyword Planner – For keyword research.
- Google Search Console – To check indexing status and optimize visibility.
- Google Trends – To analyze the popularity of a search term.
- UberSuggest – For domain overview and content ideas.
- Screaming Frog SEO Spider – For website audit.
- SEOreviewtools – To extract backlinks.
- Website Auditor – For website audit.
- Monitor Backlinks – To monitor backlinks & keywords.
- Answer The Public – For visual keyword research.
- Grammarly – To write grammatically correct sentences.
- Trello – To organize your project and monitor the progress.
- Canva – To design online using drag & drop features.
- Hootsuite – To plan and track your social media activity in one window.
- Smartlook – To analyze user behavior on your website.
- Mailchimp – For email marketing.
- Constant Contact – For email marketing.
Keyword Search Tools
- Google Keyword Planner
- Google Trends
- Google Search Console
- SEMRush
- Ahrefs
- Moz
- UberSuggest
- Keywords Everywhere
- AnswerThePublic
- KWFinder
- SpyFu
- SERanking
- Soovle
- SurferSEO
- Long Tail Pro
- TubeBuddy
- Keywordtool.io
- Jaaxy
- QuestionDB
- Twinword
- BiQ
- HigherVisibility
- K-meta
- Wordze
- Serpstat
- Keyword Sheeter
- Keyword Tool Dominator
- Exploding Topics
- Keyword Snatcher
- YouTube Autocomplete
- Amazon Autocomplete
- Google’s “People also ask”
Google Chrome Extensions
- Grammarly – To check grammar errors, typos & tenses.
- ColourZilla – To find out the exact color of any object within your web browser.
- Whatismyserp – To do keyword research as you search on Google (Volume & CPC).
- MOZBAR – To spy on competitor’s SEO strategy to optimize your own SEO strategy.
- SEMRush – To analyze site’s search traffic, competitors & keyword performance.
- RiteTag – To select the best hashtag and measure the return we get for every hashtag used.
- LastPass – To manage passwords of multiple sites and platforms.
- SimilarWeb – To analyze website and traffic rank.